Mastering Email marketing, Lesson 2: Growing an email list
Growing an email list is not rocket science. Essentially, it comes down to: • Creating an email or offer (product, service or content) people want to sign up for • Making sure the people visiting your website are converting If you can get those two steps right you’re going to be flying. Step 1 - Creating the right email or offer The most common mistake people make is failing to explain why people should sign up. And often it’s because they don’t know themselves. I can’t tell you the number of signup forms which look like this: Your email must have a purpose . And you have to clearly explain this purpose to the user. For example, look at our email digital content form. We’re not asking you to blindly enter your email . We’re clear about the value you’re getting in return: Gain complete access to digital marketing contents Look at some more examples: • Product Hunt - Get the best new products in your inbox • Tesla - Be the first to receive the latest product updates
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