Get in touch with a digital marketing expert Digital marketing is one area where your ROI will be better if you don't Do it yourself. Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you'll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on running your business. Small business owners are tough. They have to be: It's challenging to create a business and keep it afloat. Around half of new small businesses don't survive past the first five years. Pouring your heart and soul into something that could fail makes you very invested in its success. Unfortunately, this personal investment and caution means that many small business owners are hesitant to let someone else get involved and handle a portion of their business, even when it would help them grow. Business owners are used to doing everything themselves, but...
Did You Know? That a subject line can block a prospect from opening a sales email, just like a gateman can block a visitor from seeing his boss So, what makes a good subject line? The best email subject lines are creative, compelling, and informative without giving too much away. A good subject line that piques interest is the difference between a prospect opening or ignoring an email. Let's Dive into it: 1. “It’s happening.” This subject line is purposely vague as readers click through to figure out what “it” is. Product launch? Industry news? Huge sale? No matter what, they’ll naturally want to know. 2. “Let’s get real.” Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. A great way to highlight your unique selling proposition and grab someone’s attention at the same time. 3. “You deserve better.” Anything you can do to butter up your reader is a plus. This subject line implies that you...
Growing an email list is not rocket science. Essentially, it comes down to: • Creating an email or offer (product, service or content) people want to sign up for • Making sure the people visiting your website are converting If you can get those two steps right you’re going to be flying. Step 1 - Creating the right email or offer The most common mistake people make is failing to explain why people should sign up. And often it’s because they don’t know themselves. I can’t tell you the number of signup forms which look like this: Your email must have a purpose . And you have to clearly explain this purpose to the user. For example, look at our email digital content form. We’re not asking you to blindly enter your email . We’re clear about the value you’re getting in return: Gain complete access to digital marketing contents Look at some more examples: •...
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