ClemxyTech Digital Marketing Solutions

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Get in touch with a digital marketing expert Digital marketing is one area where your ROI will be better if you don't Do it yourself. Small business owners often want to have their hands on marketing efforts – and when you first start out, you may need to. But as you scale, you'll eventually need to rely on a marketing expert to not only increase effectiveness, but also save time and energy to focus on running your business. Small business owners are tough. They have to be: It's challenging to create a business and keep it afloat. Around half of new small businesses don't survive past the first five years. Pouring your heart and soul into something that could fail makes you very invested in its success. Unfortunately, this personal investment and caution means that many small business owners are hesitant to let someone else get involved and handle a portion of their business, even when it would help them grow. Business owners are used to doing everything themselves, but

  Do you use email in your business? The CAN-SPAM ACT, is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $43,280, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements: Don’t

  All your email subscribers are different. Some are familiar with your brand/products and some are new. Some signed up to your email list for your product, others for the free eBook. Some love your emails, some are about to unsubscribe. The consequence of this is that there is no “perfect” email you can send to your entire email list. The best way to communicate with each group of subscribers  is different . This is where segmentation comes in. Instead of “batch and blasting” your entire email list with one-size-fits-all content, you split your list into “ cohorts ” and send tailored content to match their needs. You’re giving each subscriber what they want, when they want it. The result is increased engagement,  sending reputation , and revenue. There’s also a  2nd order benefit  of segmentation. A better subscriber experience results in a greater % of emails being clicked and opened. Both are considered “positive actions” by mail providers and the result is improved deliverability.

  Did You Know?  That a subject line can block a prospect from opening a sales email, just like a gateman can block a visitor from seeing his boss So, what makes a good subject line? The best email subject lines are creative, compelling, and informative without giving too much away. A good subject line that piques interest is the difference between a prospect opening or ignoring an email. Let's Dive into it: 1. “It’s happening.” This subject line is purposely vague as readers click through to figure out what “it” is. Product launch? Industry news? Huge sale? No matter what, they’ll naturally want to know. 2. “Let’s get real.” Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. A great way to highlight your unique selling proposition and grab someone’s attention at the same time. 3. “You deserve better.” Anything you can do to butter up your reader is a plus. This subject line implies that you empa

  When you come to plan your holiday campaigns, chances are you’ll be on the hunt for an email subject line that’s both attention-grabbing and festive. Sendinblue to the rescue! We’ve got 50  examples to inspire your own Christmas slogans, along with tips for writing holiday email subject lines your subscribers won’t be able to resist. Holiday season is on the horizon! It’s the busiest time of the year for many a marketer and the inbox competition is going to be fierce. If you want people to open your emails, everything depends on your subject line. 1 . Be the world’s best St. Nick with just one click 2 . Rock the Christmas clock with time-saving gift inspiration 3 . Indulge in the joys of personalized holiday shopping 4 . Wrap up super savings that keep your stocking stuffed Preview Text  – Our deep holiday discounts make it happen 5 . Kick holiday stress to the curb with one-stop shopping for everyone on your list 6 . You want and deserve the special secrets to Noel Nirvana 7 . Sleig

  Growing an  email  list is not rocket science. Essentially, it comes down to: • Creating an  email  or offer (product, service or content) people want to sign up for • Making sure the people visiting your website are converting If you can get those two steps right you’re going to be flying. Step 1 - Creating the right  email  or offer The most common mistake people make is failing to explain  why  people should sign up. And often it’s because they don’t know themselves. I can’t tell you the number of signup forms which look like this: Your  email  must have a  purpose . And you have to clearly explain  this purpose  to the user. For example, look at our  email  digital content form. We’re not asking you to blindly enter your  email . We’re clear about the value you’re getting in return: Gain complete access to digital marketing contents  Look at some more examples: • Product Hunt - Get the  best new products  in your inbox • Tesla - Be the first to receive the  latest product updates