ClemxyTech Digital Marketing Solutions

  Sales is the art of communication. And  email  is the communication backbone of the internet. Other communication platforms will rise and fall.  Email  is definitely going nowhere. It’s been around longer than all the others. It will survive longer than all the others. It’s  Lindy . To be good at it, you'll have to learn through it's ranks and master as much as you can. This is just to provide an introduction to the power of  email  and explains why it remains the most useful sales and communication tool today. Ownership 10 years ago Facebook groups were considered  the next big thing . Companies invested time and money into growing their own. The following 10 years saw engagement on Facebook decline and the majority of Facebook groups become worthless. If you’ve built up an  email  list,  you own that list . No one can take it away from you. Your ability to communicate with your audience is not dependent on the success of a ...

  The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when  Ray Tomlinson  sent the first email, and his technology set the platform to allow people to send and receive files through different machines .  However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the  Archie search engine  was created as an index for  FTP  sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as  database marketing , rather than limited  list broker .  These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient. In the 1990s, the term  Digital Marketing  was f...